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Gema Gutiérrez is a UX design expert who specializes in digital product creation. She has a ten-year background in creating innovative user experiences for mobile and web applications. In 2017 she entered the world of entrepreneurship as a product designer at WatsomApp. This product detects bullying through artificial intelligence in schools and, as a result of her close work with two robots, Gema deepened her expertise in the fields of voice interface design and artificial intelligence. The project also enhanced her two passions: science fiction cinema and robots.

Currently, she is a UX & product design freelancer dedicated to helping startups such as HETIKUS to create and improve their products or services. In 2018 she launched PíldorasUX.com, an e-learning platform offering a variety of online courses in UX design. Her goal is that any Spanish-speaking person can learn user experience design through the platform’s online courses.


posts by Gema

The human voice is the natural means of communication between humans. Thanks to artificial intelligence, voice assistan…

Framer’s main benefit consisted in creating animated and interactive prototypes. A renewed version of the design …