Testing shows the taste or intention of an organization. All organizations should implement a culture of testing so that every member gives testing higher precedence for enhanced customer experience.
When we make food, even after providing proper ingredients, making the whole process correctly and adhering to the correct procedure and standards, if we don’t have the intention to make the food better, tastier, properly decorated while serving, customers will not be much happy, and they will not buy that food again for sure. Even the customer feedback will be below average and customers will not induce others to buy the same food. So, the intention of making E2E tastier food is very important here and this is also applicable to the software field.
Taste (intention) of an organization is testing
For any organization, testing shows the taste or intention of the organization. If the intention of the organization is to make a great industry standard product, it will have to have a great testing process inside the organization. Tasting is a subjective matter and personal taste will be different for everyone. So, for an organization to ensure every customer’s taste (in terms of customer requirement, customer happiness and to cover as many customers as possible) is considered in their product- organization’s taste or intention should be very clear. They need to have a great quality assurance & testing team, they need to follow the testing methodologies, standards, processes etc. to ensure a robust, quality, user-friendly product which can mitigate all the customer problems and corresponding individualistic taste.
Quality assurance & testing are meant for end customers. If the organization’s taste is not to bother about quality, user experiences, customer experiences, performance, security, the organization will spend no or little money on testing. This is dangerous for the product and its customers. And of all the aspects, it is the worst for the organization. If the taste of the organization is not to test, as some people calculate the money being spent on the testing activities throughout the SDLC process, but they don’t calculate the business benefits of testing, consequences of that it became a business disaster for them.
Let’s assume that an organization’s taste is not on testing or spending any investments on testing. What will happen is that the outcome application will be having a lot of functional and non-functional issues in production. The application will be slow, application user experiences will be way below the average, with a lot of performance issues like scalability, stability, availability, security issues, compatibility issues, compliance issues, quality standard issues, etc. Overall, customer experience will be very poor. Customers will not be happy at all; customer loyalty will be decreased for sure. Customers will start leaving the application gradually, they will go to the competitor’s site, they will ask others not to use this application and they can even ask others to leverage the competitor’s business. This is not at all good for the business in the long run. This is applicable to the organization’s external users or customers. There will be also an impact on internal users of the organization, like the application will be slow, the application will be having a lot of functional issues, performance issues, security issues, user experience issues for them. In general, their productivity will be decreased for sure and consequently, the business operational cost will be increased. This is again not at all good for the organization and can lead to a big tragedy.
Testing: Organization’s intention to be enduring in the market
So, overall testing is very important in SDLC methodologies and the organization’s taste needs to be towards an E2E comprehensive testing process inside the organization. If the organization is having a proper taste of testing, they do testing seriously and continuously, their product will be robust, quality and customers will be having enhanced customer experiences. This will lead to a great business as your end-users will remain with you for long, they will induce others to engage with your business and you will be enduring in the market for many years. For internal users also productivity will be increased and the operational cost will be reduced. Overall, the organization will put itself as a brand champion.
In the above two situations, firstly, bad customer experiences lead to worst business and secondly, good customer experiences lead to a brand champion. The only difference in the above two examples is the taste of the organization i.e. testing. Yes, testing requires investment. But the value (both in terms of tangible and intangible benefits) of the testing is much more than the actual investment. If you invest in testing, the organizational operational cost will be always less. Now, if you are starting the testing at early stages of SDLC, then the cost will be even less. Identifying & resolving an issue in early stages of SDLC is always less compared to doing that in late phases of SDLC or in actual production. So, organizational tasting should be testing early, testing often, testing fast, testing even in production for ensuring enhanced customer experience. This also ensures avoid big loss and reduce overall project cost. The organization’s taste should be adapting and implement the concepts of shift-left (delivering quality software at speed) and shift-right (better quality software by real user feedback) testing. Organizational taste should be familiarizing with the agile methodologies to speed up the overall SDLC process.
Testing: An organization's taste for enhanced customer experience & better end-user satisfaction
As a conclusion, the organization’s taste should be calculating the business benefits of testing, not the money they spend on testing. Testing needs to have the utter importance for enhanced customer experience and better end-user satisfaction. It should not be an afterthought. The organization’s taste should be implementing testing as mandatory for all the releases, even for minor changes like security patch updates. So, that there should not be any risk in production and no surprises or additional costs.
The organization’s taste should be implementing a culture of testing inside the whole organization. Everyone in the organization should have the taste of testing and treat this as higher precedence. Collaboration between teams is absolutely required for that. Testing is everyone’s job. Organizations’ taste towards making testing as their culture can lead to increase revenue, customer attraction, retention, enhanced customer experience, brand value and competitive advantage. And, we can certainly say that testing is the taste of the organization to be enduring in the market.